June 16, 2009

What's This India Business

-By Paul Davies
My Rating-**


This book is all about offshoring, outsourcing & the global services revolution, putting India into perspective. It talks about India's importance when it comes to the offshoring business & how India is a key player in the Service industry. Sure, but the author, who claims he's in love with the country, describes India in such a way that you feel like he's mocking at it...not nine but maybe seven times out of ten you do get the feeling that he ridicules India, although in a very subtle way :(

He begins with describing what is core to your business & thus what you should outsource & what you shouldn't. He lists the parameters based on which you can decide if you need to go for outsourcing or not. Neat! What follows is the India story...starting with airport hassles, the traffic, the shanties etc...basically everything that puts India in a bad light! Indians, more often than not, tend to delay meetings as they don't really value time, is what the author feels which according to me isn't entirely true. He is prompt enough to mention the cattle that you see on Indian roads. Having said that, I would add that the author has maintained the humour element throughout the content, for instance he calls IST - Indian "Stretchable" Time but for most part, his remarks get caustic.

In the last part, Paul Davies emphasizes on the corporate aspects such as making the right decision for the parent company, tips to formulate a business plan, avoiding risks, the legal issues involved in an Indian contract and a few other issues which are a part of any outsourcing process to India or abroad. Alrighty...and finally somehow the book ends! Phew! Honestly, I didn't quite enjoy reading it so all I can say is use your discretion!! :)