April 23, 2009

Questions Are The Answers

-By Allan Pease
My Rating-***


A book on Network Marketing in which Allan Pease throws light on the techniques one needs to use in order to be successful in the network marketing business. Don't you think that the title of the book is quite thought provoking? I mean it doesn't just apply to the world of network marketing...look around, think about the things happening to you, things happening in your life and you'll realize you are left with just one statement which is "Questions are the answers"! How often do we look at matters objectively and arrive at a rational conclusion? Well not always & that's the reason we end up feeling depressed, sad, dejected and the list of synonyms is endless...

I know the book strictly talks about network marketing as a business & has no philosophical connotations whatsoever but I just love the title along with the way Allan has put forth the idea of driving people into joining your business in the form of his "Primary Motivating Factor" principle. And you are like 'yeah, questions are the answers indeed'! Now you ought to read the book to find that out! Further, he goes on to say that when you are conversing with your prospect regarding joining the network marketing business, you gotta make it seem like it is entirely "his/her" idea to jump on the bandwagon & not yours and that does hit bull's eye!!

Allan stresses a lot on body language in the latter half of the book. Things like 'how little things make so much difference & actually drive the results', 'how facial expressions count & are different for males and females', 'how you should acknowledge these expressions & proceed accordingly in your conversation' find a mention along with great illustrations.

All in all, a decent book to give you some insights into what goes behind getting people to say yes to you & get what you want when you are into mutli level marketing. I'm not even remotely associated with this field and yet I found the book quite good...there's something in it for everyone & the best part is it's hardly 95 pages so you know it's a piece of cake :P

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